What I'm
Thinking About

Thoughts on design, product development, and the creative process.

No One Cares About Your Design System (And How to Fix It)
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No One Cares About Your Design System (And How to Fix It)

Product Design Leader with experience at Apple, Kraken, Axure, and multiple design patents. Specializes in integrating AI to enhance user experiences across desktop, web, mobile, and SmartTV products.

October 27, 2025
Vibe Design Is Here and It Might Be Leading Us Off a Cliff
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Vibe Design Is Here and It Might Be Leading Us Off a Cliff

Vibe design is on the rise. Learn how AI builds from mood and why real designers are still critical for usability and product integrity.

April 17, 2025
UX Classics
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UX Classics

Product Design Leader with experience at Apple, Kraken, Axure, and multiple design patents. Specializes in integrating AI to enhance user experiences across desktop, web, mobile, and SmartTV products.

January 26, 2025
Shape Up Design
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Shape Up Design

Product Design Leader with experience at Apple, Kraken, Axure, and multiple design patents. Specializes in integrating AI to enhance user experiences across desktop, web, mobile, and SmartTV products.

December 13, 2024
Photographing the Quirky & Majestic Mushroom House of La Jolla
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Photographing the Quirky & Majestic Mushroom House of La Jolla

Product Design Leader with experience at Apple, Kraken, Axure, and multiple design patents. Specializes in integrating AI to enhance user experiences across desktop, web, mobile, and SmartTV products.

December 11, 2024
What is the ‘Goal Gradient Effect’ and how can it improve your design?
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What is the ‘Goal Gradient Effect’ and how can it improve your design?

Product Design Leader with experience at Apple, Kraken, Axure, and multiple design patents. Specializes in integrating AI to enhance user experiences across desktop, web, mobile, and SmartTV products.

November 1, 2024
How to Run a UX Brainstorming Session: Key Strategies for Success
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How to Run a UX Brainstorming Session: Key Strategies for Success

Product Design Leader with experience at Apple, Kraken, Axure, and multiple design patents. Specializes in integrating AI to enhance user experiences across desktop, web, mobile, and SmartTV products.

October 22, 2024
Quickly Find All Font Sizes Used on a Web Page: How-To Guide
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Quickly Find All Font Sizes Used on a Web Page: How-To Guide

Product Design Leader with experience at Apple, Kraken, Axure, and multiple design patents. Specializes in integrating AI to enhance user experiences across desktop, web, mobile, and SmartTV products.

July 17, 2024
What is a Design System?
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What is a Design System?

Product Design Leader with experience at Apple, Kraken, Axure, and multiple design patents. Specializes in integrating AI to enhance user experiences across desktop, web, mobile, and SmartTV products.

May 7, 2024
Unlocking Design Secrets from Enzo Ferrari
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Unlocking Design Secrets from Enzo Ferrari

Product Design Leader with experience at Apple, Kraken, Axure, and multiple design patents. Specializes in integrating AI to enhance user experiences across desktop, web, mobile, and SmartTV products.

February 13, 2024
100 Best Pricing Page Examples of 2025
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100 Best Pricing Page Examples of 2025

Product Design Leader with experience at Apple, Kraken, Axure, and multiple design patents. Specializes in integrating AI to enhance user experiences across desktop, web, mobile, and SmartTV products.

February 9, 2024