Transformative redesign of Axure RP
Product Design Leader with experience at Apple, Kraken, Axure, and multiple design patents. Specializes in integrating AI to enhance user experiences across desktop, web, mobile, and SmartTV products.
The challenge was to lead a transformative redesign of Axure RP 10, focusing on enhancing usability, workflow, and feature set. This involved a comprehensive reevaluation of the existing tool to address user experience issues while aligning with Axure's future product vision and strategy. The project scope involved leading the product design of Axure RP 10, focusing on a ground-up redesign to enhance usability, workflow, and features.
This included conducting a complete audit of existing features, user research to identify user experience issues, developing a future product vision and strategy, and implementing new product features while sunsetting outdated ones.As the hands-on VP of Product Design, my role was to lead the product design efforts for Axure RP 10. This involved working closely with the founders to develop and refine the product's vision and strategy, leadingthe redesign process, and ensuring the product met our goals for improvement and innovation.