100 Best Pricing Page Examples of 2023

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The business landscape has never been more competitive, particularly in e-commerce and SaaS sectors. Here, your pricing page is not just another page; it's the gateway to conversion. If you're a designer striving for great user experience or a C-suite leader keen on results, then optimizing the UX on your pricing page isn't just a nice-to-have—it's an imperative.

Your pricing page is essentially the final act of your customer's journey on your site, and it plays a crucial role in transforming browsers into buyers. The impact of UX here is undeniable; well-crafted user experience can tip the scales dramatically in terms of conversion rates.

Why Is UX Crucial on Pricing Pages?

Clarity Over Complexity

Pricing pages should simplify decision-making, not complicate it. Users should instantly understand your offerings, features, and pricing tiers. Confusing layouts or complicated terms can deter a prospective customer

Trust and Transparency

Display all costs upfront. Hidden fees or confusing fine print can severely damage your brand reputation and trustworthiness.

Cognitive Ease

Your pricing page should guide users seamlessly to their preferred choice, utilizing visual cues like color contrasts, directional cues, or featured tags on popular plans.

Speed and Load Time

A slow pricing page is a conversion killer. When users are ready to make a purchase, the last thing you want is to test their patience with slow load times.

Price Anchoring

Start with a higher-priced option and follow with more budget-friendly ones to make the latter appear more attractive

Mobile Responsiveness

With more people shopping on mobile devices than ever before, your pricing page should be just as effective and easy to navigate on a mobile screen as on a desktop.


Each pricing tier should have a distinct and easily recognizable CTA, encouraging users to take the next step.

Real-World Examples: Why UX Matters

  • Dropbox: Their pricing page uses simple language and clear CTAs, making it easier for users to understand their options.
  • Netflix: Offers a short FAQ section below the pricing tiers to immediately address common questions, enhancing user trust.
  • Mailchimp: Utilizes an interactive slider to allow users to see how changes in their usage will affect pricing, adding an element of interactivity and clarity.

100 Pricing Page Examples

Need some real-world inspiration? Here’s a list of the top 100 pricing pages. Use this list for your next research or redesign project.

1 hubspot.com https://www.hubspot.com/pricing/marketing/
2 vantagecircle.com https://www.vantagecircle.com/pricing/
3 shopify.com https://www.shopify.com/pricing/
4 dropbox.com https://www.dropbox.com/plans/
5 typeform.com https://www.typeform.com/pricing/
6 liveplan.com https://www.liveplan.com/pricing/
7 mailchimp.com https://mailchimp.com/pricing/marketing/
8 ibm.com https://video.ibm.com/platform/plans/
9 moz.com https://moz.com/products/api/pricing/
10 hootsuite.com https://hootsuite.com/plans/
11 ubuntu.com https://ubuntu.com/pricing/
12 zendesk.com https://www.zendesk.com/pricing/
13 zoom.us https://zoom.us/pricing/
14 semrush.com https://www.semrush.com/prices/
15 wpengine.com https://wpengine.com/plans/
16 slack.com https://slack.com/pricing/
17 pingdom.com https://www.pingdom.com/pricing/
18 trello.com https://trello.com/pricing/
19 ahrefs.com https://ahrefs.com/pricing/
20 akismet.com https://akismet.com/plans/
21 g2.com https://sell.g2.com/plans/
22 radicasoftware.com https://radicasoftware.com/pricing/
23 onetrust.com https://www.onetrust.com/pricing/
24 devolutions.net https://store.devolutions.net/store/pricing/
25 hubspot.de https://www.hubspot.de/pricing/marketing/
26 infogram.com https://infogram.com/pricing/
27 boldreports.com https://www.boldreports.com/pricing/
28 boldsign.com https://www.boldsign.com/pricing/
29 smartsheet.com https://www.smartsheet.com/pricing/
30 fastmail.com https://www.fastmail.com/pricing/
31 neilpatel.com https://app.neilpatel.com/en/pricing/
32 spot.io https://spot.io/pricing/
33 paypal.com https://www.paypal.com/us/business/pricing/
34 buffer.com https://buffer.com/pricing/
35 boldbi.com https://www.boldbi.com/pricing/
36 constantcontact.com https://www.constantcontact.com/pricing/
37 cloudinary.com https://cloudinary.com/pricing/
38 profitwell.com https://www.profitwell.com/pricing/
39 calendly.com https://calendly.com/pricing/
40 asana.com https://asana.com/pricing/
41 shrm.org https://jobs.shrm.org/employer/pricing/
42 zapier.com https://zapier.com/pricing/
43 statcounter.com https://statcounter.com/pricing/
44 ovhcloud.com https://us.ovhcloud.com/bare-metal/prices/
45 optinmonster.com https://optinmonster.com/pricing/
46 1password.com https://1password.com/teams/pricing/
47 campaignmonitor.com https://www.campaignmonitor.com/pricing/
48 2checkout.com https://www.2checkout.com/pricing/
9 buzzsumo.com https://buzzsumo.com/pricing/
50 close.com https://close.com/pricing/
51 fiverr.com https://workspace.fiverr.com/pricing/
52 runsignup.com https://runsignup.com/pricing/
53 hopin.com https://hopin.com/pricing/
54 squarespace.com https://www.squarespace.com/pricing/
55 twilio.com https://www.twilio.com/pricing/
56 adroll.com https://www.adroll.com/pricing/
57 surveymonkey.com https://ru.surveymonkey.com/pricing/
58 wpforms.com https://wpforms.com/pricing/
59 bitbucket.org https://bitbucket.org/product/pricing/
60 iubenda.com https://www.iubenda.com/en/pricing/
61 notion.so https://www.notion.so/pricing/
62 nginx.com https://www.nginx.com/pricing/
63 eventbrite.com https://www.eventbrite.com/organizer/pricing/
64 hubspot.fr https://www.hubspot.fr/pricing/marketing/
65 on24.com https://www.on24.com/pricing/
66 box.com https://www.box.com/pricing/
67 talend.com https://www.talend.com/pricing/
68 awario.com https://awario.com/pricing/
69 sproutsocial.com https://sproutsocial.com/pricing/
70 mongodb.com https://www.mongodb.com/pricing/
71 couchbase.com https://www.couchbase.com/pricing/
72 weebly.com https://www.weebly.com/pricing/
73 crazyegg.com https://crazyegg.com/pricing/
74 pepperdata.com https://www.pepperdata.com/product/pricing/
75 activecampaign.com https://www.activecampaign.com/pricing/
76 teachable.com https://teachable.com/pricing/
77 invisionapp.com https://www.invisionapp.com/freehand/pricing/
78 figma.com https://www.figma.com/pricing/
79 hotjar.com https://www.hotjar.com/pricing/
80 heroku.com https://www.heroku.com/pricing/
81 jinshuju.net https://jinshuju.net/plans/
82 wrike.com https://www.wrike.com/price/
83 unbounce.com https://unbounce.com/pricing/
84 craftcms.com https://craftcms.com/pricing/
85 coschedule.com https://coschedule.com/pricing/
86 broadstreetads.com https://broadstreetads.com/pricing/
87 vantagefit.io https://www.vantagefit.io/pricing/
88 lastpass.com https://www.lastpass.com/pricing/
89 feedblitz.com https://www.feedblitz.com/pricing/
90 elementor.com https://elementor.com/pricing/
91 stripe.com https://stripe.com/pricing/
92 basecamp.com https://basecamp.com/pricing/
93 tableau.com https://www.tableau.com/pricing/individual/
94 buzzsprout.com https://www.buzzsprout.com/pricing/
95 screamingfrog.co.uk https://www.screamingfrog.co.uk/seo-spider/pricing/
96 sendinblue.com https://fr.sendinblue.com/tarifs/
97 elastic.co https://www.elastic.co/pricing/
98 grammarly.com https://www.grammarly.com/plans/
99 monsterinsights.com https://www.monsterinsights.com/pricing/
100 lever.co https://www.lever.co/pricing/

Woah, this all seems a little pretentious

Trust me, I don't sit in cafes in a beret and talking color theory all day while sketching interesting doors. (Well, maybe not the beret part at least). I like getting hands-on, solving problems in the most direct way possible. Send me a note, I'm happy to connect.

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