As a hands-on Product Designer and Design Leader with a robust portfolio in designing digital products and SaaS platforms, I specialize in creating new UX/UI solutions and streamlining product experiences for maximum user adoption. By integrating deep user insights with strategic design thinking, I aim to produce not just visually appealing, but also meaningful and impactful user experiences that align with core business goals.
Director of Product Design
Sep 2022 - Present
- Directed a diverse design team on the UX/UI of a complex trading platform, achieving $200B in trading volume across web, desktop, and mobile.
- Aligned with stakeholders to prioritize features, achieving 100% on-time delivery for two quarters and increasing trading volume through user-centric design enhancements.
- Boosted new user profile creation by 24% by analyzing feedback and implementing UX improvements, reflecting a deep commitment to user engagement.
- Stayed current with industry trends and best practices in cryptocurrency and digital asset trading to determine barriers to user adoption
Head of Product Design
2021 - Sep 2022
- Spearheaded the UX/UI design for Federato's machine learning underwriting platform, enhancing insurance carrier operations.
- Developed a comprehensive design system in Figma, significantly reducing implementation time from 6+ months to 8 weeks, streamlining project delivery.
- Designed Federato to break the mold of traditionally poor insurance user experiences. This significantly drove interest and adoption, setting a new standard for insurance interfaces.
VP of Product Design
2017 - 2022
- Transformed Axure from what some users called the “best tool with the worst UX' to a modern product, achieving a 40% increase in adoption by streamlining the UI based on strategic user research.
- Pioneered the integration of new cloud services into Axure's product line, diversifying offerings and achieving a 25% increase in adoption.
- Enhanced user workflows by designing and implementing intuitive UX/UI features, resulting in a notable uptick in core product feature adoption.
- Created new branding and positioning strategies, including the design of a new logo, website the development of a Figma design system.
Director of Product Design
2015 - 2017
- Led the UX design for a comprehensive video product across multiple platforms, contributing to a significant user base growth and culminating in a successful $1.2B acquisition by Sony.
- Drove the design and implementation of innovative features, enhancing user engagement and satisfaction across mobile, living room, and web platforms.
- Collaborated with C-suite and cross-functional teams to align product vision and strategy, ensuring cohesive brand experience and market positioning.
- Managed and coached a 10-person creative team consisting of UX, UI, and user research
Founder, Director of Product Design
2015 - 2017
- Founded Mojave, a strategic design agency, leading it to be named one of the 'Top 99 creative agencies' through innovative design leadership.
- Conceptualized and designed National Geographic's Facebook app, which grew to over 50m followers
- Earned numerous accolades for outstanding creative work, with Mojave recognized as one of the 'Top 99 creative agencies’
Multi-View Masters for Graphical Designs (2018): US20230117793A1. Pioneered a novel approach that simplifies complex interactions, enhancing efficiency and collaboration.
Widget Container Management for Interactive Designs (2020): US20220129118A1. Developed a method for visualization of multiple widget states, significantly improving interactive design processes.
Focused Specification Generation for Interactive Designs (2023): US11645047B2. Created a method for generating precise specifications for interactive designs, improving design feedback.
Licenses & Certifications
Google: Foundations of User Experience (UX) Design
Atlassian: Agile with Atlassian Jira
Stock Valuation with Comparable Companies Analysis
Skilled in design leadership across UX/UI, service design, and developing responsive systems, with mastery in tools like Sketch, Figma, Adobe Suite, and AI/ML applications. Expert in creating design systems, prototyping, and leveraging AI in design. Combines technical expertise with strong management skills, including team leadership, cross-functional collaboration, agile methodologies, and mentorship, to drive innovative design operations and foster design thinking.