Hands-on Product Designer & Leader, crafting innovative UX/UI solutions that drive user adoption and streamline digital experiences.

Director of Product Design
Sep 2022 - Present

• Directed a diverse design team on the UX/UI of a complex trading platform, achieving $200B in trading volume across web, desktop, and mobile.
• Aligned with stakeholders to prioritize features, achieving 100% on-time delivery for two quarters and increasing trading volume through user-centric design enhancements.
• Boosted new user profile creation by 24% by analyzing feedback and implementing UX improvements, reflecting a deep commitment to user engagement.
• Stayed current with industry trends and best practices in cryptocurrency and digital asset trading to determine barriers to user adoption

Head of Product Design
2021 - Sep 2022

• Spearheaded the UX/UI design for Federato's machine learning underwriting platform, enhancing insurance carrier operations.
• Developed a comprehensive design system in Figma, significantly reducing implementation time from 6+ months to 8 weeks, streamlining project delivery.
  
• Designed Federato to break the mold of traditionally poor insurance user experiences. This significantly drove interest and adoption, setting a new standard for insurance interfaces.

VP of Product Design
2017 - 2022

• Transformed Axure from what some users called the “best tool with the worst UX' to a modern product, achieving a 40% increase in adoption by streamlining the UI based on strategic user research.
• Pioneered the integration of new cloud services into Axure's product line, diversifying offerings and achieving a 25% increase in adoption.
• Enhanced user workflows by designing and implementing intuitive UX/UI features, resulting in a notable uptick in core product feature adoption.
• Created new branding and positioning strategies, including the design of a new logo, website the development of a Figma design system.

Director of Product Design
2015 - 2017

• Led the UX design for a comprehensive video product across multiple platforms, contributing to a significant user base growth and culminating in a successful $1.2B acquisition by Sony.
• Drove the design and implementation of innovative features, enhancing user engagement and satisfaction across mobile, living room, and web platforms.
• Collaborated with C-suite and cross-functional teams to align product vision and strategy, ensuring cohesive brand experience and market positioning.
• Managed and coached a 10-person creative team consisting of UX, UI, and user research

Founder, Director of Product Design
2008 - 2015

• Founded Mojave, a strategic design agency, leading it to be named one of the 'Top 99 product agencies' through innovative design leadership.
• Conceptualized and designed National Geographic's Facebook app, which grew to over 50m followers
• Earned numerous accolades for outstanding creative work, with Mojave recognized as one of the 'Top 99 product agencies’