Product Design Leadership
Product Design Leader at Shield AI
|Previously Kraken, Crunchyroll, Axure, Apple
Award-winning Product Design Leader specializing in scalable SaaS platforms, developer tools, and consumer products. Currently leading design for AI autonomy platform at Shield AI.
Proven track record delivering user-centric solutions for complex technical products that drive measurable business outcomes. Expertise spans UX/UI strategy, responsive design systems, team building, mentorship, and cross-functional leadership. Successfully scaled products from startup to $1.2B acquisition.
Shield AI
Director of Product Design
May 2025 - Present
- •Lead product design for Hivemind autonomy platform, creating low-code developer workbench enabling deployment of AI pilots across simulation, testing, and autonomous systems.
- •Building design team to support rapidly growing AI autonomy platform serving defense and commercial aviation sectors
- •Define UX/UI strategy for complex developer tooling that simplifies autonomous robotics workflows from simulation through deployment
- •Design responsive low-code interfaces with accessibility considerations, enabling autonomy engineers to build, test, and deploy AI pilot systems efficiently
Kraken
Director of Product Design
Sep 2022 - 2025
- •Directed a diverse design team on the UX/UI of a complex trading platform, achieving $200B in trading volume across web, desktop, and mobile.
- •Aligned with stakeholders to prioritize features, achieving 100% on-time delivery for two quarters and increasing trading volume through user-centric design enhancements.
- •Boosted new user profile creation by 24% by analyzing feedback and implementing UX improvements, reflecting a deep commitment to user engagement.
- •Stayed current with industry trends and best practices in cryptocurrency and digital asset trading to determine barriers to user adoption
Federato
Head of Product Design
2021 - Sep 2022
- •Spearheaded the UX/UI design for Federato's machine learning underwriting platform, enhancing insurance carrier operations.
- •Developed a comprehensive design system in Figma, significantly reducing implementation time from 6+ months to 8 weeks, streamlining project delivery.
- •Designed Federato to break the mold of traditionally poor insurance user experiences. This significantly drove interest and adoption, setting a new standard for insurance interfaces.
Axure
VP of Product Design
2017 - 2022
- •Transformed Axure from what some users called the "best tool with the worst UX" to a modern product, achieving a 40% increase in adoption by streamlining the UI based on strategic user research.
- •Pioneered the integration of new cloud services into Axure's product line, diversifying offerings and achieving a 25% increase in adoption.
- •Enhanced user workflows by designing and implementing intuitive UX/UI features, resulting in a notable uptick in core product feature adoption.
- •Created new branding and positioning strategies, including the design of a new logo, website the development of a Figma design system.
CrunchyRoll
Director of Product Design
2015 - 2017
- •Led the UX design for a comprehensive video product across multiple platforms, contributing to a significant user base growth and culminating in a successful $1.2B acquisition by Sony.
- •Drove the design and implementation of innovative features, enhancing user engagement and satisfaction across mobile, living room, and web platforms.
- •Collaborated with C-suite and cross-functional teams to align product vision and strategy, ensuring cohesive brand experience and market positioning.
- •Managed and coached a 10-person creative team consisting of UX, UI, and user research
Mojave
Founder, Director of Product Design
2008 - 2015
- •Founded Mojave, a strategic design agency, leading it to be named one of the 'Top 99 product agencies' through innovative design leadership.
- •Conceptualized and designed National Geographic's Facebook app, which grew to over 50m followers
- •Earned numerous accolades for outstanding creative work, with Mojave recognized as one of the 'Top 99 product agencies'
Multi-View Masters for Graphical Designs (2018)
US20230117793A1
Pioneered a novel approach that simplifies complex interactions, enhancing efficiency and collaboration.
Widget Container Management for Interactive Designs (2020)
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Developed a method for visualization of multiple widget states, significantly improving interactive design processes.
Focused Specification Generation for Interactive Designs (2023)
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Created a method for generating precise specifications for interactive designs, improving design feedback.
Design Leader skilled in UX/UI, service design, and responsive systems development. Proficient with tools like Sketch, Figma, Adobe Suite, and AI/ML applications. Expertise in design systems, prototyping, and integrating AI into design processes. Combines technical mastery with leadership excellence—driving innovation through team management, cross-functional collaboration, agile methodologies, and mentorship to cultivate design thinking and deliver impactful solutions.