Strategic Design Partnership
Turn complexity into products people love
I partner with organizations to build intuitive products that solve hard problems, from early-stage startups defining their vision to established companies scaling their design capabilities.
Whether you need a strategic UX audit, a complete product redesign, or help building a design team that ships at scale, I bring twenty years of experience turning ambitious ideas into shipping products across consumer, enterprise, and cutting-edge autonomy.
01 — Strategic Design Direction
Great products start with clear strategy. I work with your team to align business goals with user needs, creating a roadmap that guides every design decision from concept through launch.
What this includes:
- Product vision and UX strategy
- Comprehensive design audits
- User research and validation
- Competitive analysis and positioning
02 — Product Design Execution
From initial concepts to production-ready designs, I create interfaces that are both intuitive and emotionally resonant. Every interaction is crafted to feel natural while solving real user problems.
What this includes:
- End-to-end product design
- Complex workflow optimization
- Responsive and accessible interfaces
- AI-powered feature design
03 — Design Systems & Team Building
Scale your design capability with systems built to last. I create comprehensive design systems in Figma that serve as a single source of truth, enabling teams to move faster while maintaining consistency.
What this includes:
- Component libraries and documentation
- Design system implementation
- Team process and workflow optimization
- Leadership coaching and mentorship
How I Work
Strategic First
Every design decision rolls up to clear business outcomes. I start by understanding what success looks like for your users and your business, then build toward that north star.
Cross-Functional Leadership
Great design happens at the intersection of product, engineering, and business. I work closely with all stakeholders to ensure design decisions support the broader product vision.
User-Centered Process
I bring deep experience researching complex workflows, from insurance underwriters to crypto traders to autonomy engineers. Understanding real user needs drives everything.
Built to Scale
Whether it's a design system, a product feature, or a team process, I design with growth in mind. Solutions work at launch and continue working as your product evolves.
Let's talk about your product
Ready to turn complexity into clarity? Let's discuss how strategic design can drive your business forward.
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